Prior to setting-up Great Speech Writing, Lawrence worked in the City and experienced at first hand the impact of a spell-binding pitch, presentation or corporate speech. He worked in-house at Kleinwort Benson and Merrill Lynch and as a consultant to Citigroup, Schroders, HSBC and Financial Express amongst a plethora of other clients.
As a result, he witnessed how so many business speech writers are suffocated by uninspiring presentations, text-heavy and unimaginative PowerPoint, and how an original, relevant and inspiring pitch or presentation can have a transformational effect on a room and on the bottom line.
There are no specific rules. But there are many common flaws. The key is to start preparing by focusing on a single key message you want your audience to remember. There is a host of research to suggest that you are unlikely to get them to remember two! This isn’t to say that you can’t make a host of interesting and informative points, but they need to work around a simple, memorable and relevant theme or structure. Focusing on a core message throughout your business speech or presentation will help you demonstrate its relevance to your audience.
Meanwhile, describing the features of your product or service will only work if you are talking to fellow techys. To convert laymen to your point of view will require you to lead with benefits, and only to discuss technical detail to explain how you are able to deliver those benefits.
It’s a simple approach that can take business speech writing to a whole new level, but it requires clarity of thought, an innate understanding of your objectives, and an ability to write crisp, punchy prose and, where relevant, to illustrate it with compelling illustrations that add value rather than simply repeating and summarising your script. Working with slides is an art in itself, which, when practised poorly, can demolish any chance you have of winning new clients and influencing old ones.
We have extensive experience helping clients create impactful and successful business speeches and presentations for:
- International Conferences
- Town Halls and Internal Briefings
- AGM Speeches
Lawrence will always be happy to meet you to discuss your specific requirements. There is no charge for this initial meeting. Please call him directly to explain the help you may require and to set up an appointment.
We also run tailored training courses to help clients write and present with impact.