“The speech you wrote me for the House of Lords event was incredible. So many people came up to me afterwards and said it was the best speech of its sort they had ever heard. That is 100% down to your writing and the coaching I received from you. I look forward to working with you again and again.”
Neil A, March 2012
It will not be news to those of you working in fundraising that there is an-ever growing list of great causes competing for money. Nor is it a secret that recent government legislation in the UK, allied to the impact of recession, may disincentivise giving.
As a result, we have worked with a number of charities and fundraisers to clarify their key messages, maximise their relevance, hone their presentation skills and increase their effectiveness. These include Water Aid, the NSPCC, Malawi Dream, Children are our Future, Refuge and Wipe Your Tears.
Experience suggests that many great causes do themselves no favours by falling into the trap of ‘listing’ too much detail. There is an optimum balance between the need to raise awareness of your cause and the need to capture your audience’s attention. There is also a very different approach required at set-piece conferences and more informal speeches at drinks receptions and events.
Lawrence is personally involved in a number of charities and has written fundraising and awareness-raising speeches for conferences, dinners, cocktail parties, board meetings, staff-meetings and award ceremonies.
Anna joined Great Speech Writing having worked for a decade in the voluntary sector, including the high profile Giving Campaign and most recently heading up a major gift fundraising department at the NSPCC. She has a unique insight into the difficulties and demands that NGOs and Charities face, and crucially into what inspires current and potential donors to donate funds.
We are happy to discuss any element of your fundraising communications strategy, from core messages, cases for support and scripts to the way you deliver them. We would be delighted to set-up an introductory meeting with absolutely no obligation.